From Market Segmentation to Customer Loyalty
نویسندگان
چکیده
Customer satisfaction and customer loyalty are indicators of competitiveness for companies. In this work we considered the analysis relationship be- tween through a logistic regression model. We also related results in market segmentation model based on latent class that responses to value items. Through survey made it possible evaluate dynamism belonging different classes based, example, affinity with altruistic self realization values.
منابع مشابه
Customer Loyalty
The purpose of the research is to find out the impact of economic recession on customer loyalty to banks in the UK. This aim has been reached using methods of statistical analysis and through investigation of primary and secondary data. The methods of analysis that were implemented in the research included regression and correlation analysis of variance as well as chi-square tests. The data has...
متن کاملLinking Customer Loyalty to Growth
Please note that gray areas reflect artwork that has been intentionally removed. The substantive content of the article appears as originally published.
متن کاملRewards that undermine customer loyalty? Amotivational approach to loyalty programs
1TowsonUniversity 2University ofGeorgia Correspondence KyongseokKim,DepartmentofMassCommunicationandCommunicationStudies, Towson University, 8000YorkRoad, Towson,MD21252. Email: [email protected] Abstract Guided by the framework of self-determination theory (SDT), this study examined the effects of external rewards on undermining customers’ intrinsic motivation to engage in a retail loyal...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International journal of business and management
سال: 2023
ISSN: ['2336-2197']
DOI: https://doi.org/10.5539/ijbm.v18n4p192